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Jung Koo joins as Global Ambassador, embodying the spirit of the brand and inspiring creation.
December 12, 2025
By: Rachel Klemovitch
Assistant Editor
Chanel Fragrances and Beauty has named Jung Kook, a member of the South Korean boy band BTS, its new global ambassador.
Jung Kook’s appointment reaffirms Chanel’s commitment to embody the spirit of its time through partnering with talents who inspire and reinvent the codes of creation today.
Thomas du Pré de Saint Maur, head of global creative resources for Chanel Fragrances and Beauty, commented,
“I have long admired his incredible talent, his music career and his distinctive commitment to self-expression, not to mention his bold creative choices. It perfectly embodies the essence of our house. He is a true source of inspiration for the new generation, instilling passion and creativity wherever he goes. I am sincerely enthusiastic about this future collaboration.”
Chanel recognized Jung Kook for his “audacity, energy, and creativity.”
He is a singer-songwriter, as well as a member of BTS. He also has solo works and collaborated with international artists, including Lauv and Charlie Puth.
Chappell Roan, MAC’s Global Ambassador—with a Look by MUA Andrew Dahling
Chanel Launches Fragrance and Beauty Products on Nykaa
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